Inform is the smart layer that extracts information from raw data. It can standardise and validate raw data before blending and summarising it according to your bespoke strategies. Whilst you may instinctively prefer to process raw data yourself, this can often be overwhelming and expensive in practice. GDPR liability alone can raise insurmountable barriers to this approach.

Inform can standardise and validate returned names and addresses to make matching more precise prior to the preparation of de-personalised rating factors.

When full private bureau data is accessed from more than one source, Inform can convert them into a single de-duplicated form, unleashing the power of dual and multi-bureau searches.

The logic to execute all of this is housed within a full insurer hosted pricing (IHP) platform and managed remotely by you using a GUI interface.