Why the Future of Insurance Belongs to the Single Household View

In a market where loyalty is fading and customer expectations are rising, insurers are searching for deeper, more meaningful connections with their policyholders.

For years, the industry has chased the promise of the Single Customer View – a unified record of each individual policyholder. But as we know all too well, customers don’t live in isolation. They live in households; families, partners, and networks of shared assets and risks.

That’s why Percayso Policy Intelligence is taking the industry beyond the single customer view and unlocking the power of a Single Household View to help transform how insurers understand, retain, and serve their customers – not just as individuals, but as connected families and households.

From Individual Insight to Household Intelligence

I have been involved in countless single customer view projects. I am a big advocate of the benefit of a holistic view of your customers.

The Single Customer View has been a valuable step toward clarity. It brings together fragmented customer records, helps improve fraud detection, risk assessment, and operational efficiency.

Yet it remains fundamentally limited: it sees the person, but not the relationships.

A Single Household View, on the other hand, recognises that policies, risks, and buying decisions are rarely made in isolation. By linking related individuals, addresses, vehicles, and policies across a household, insurers can see the bigger picture and act on it to win more multi- and cross-line policies and to simultaneously reduce churn.

A win-win for customer and insurer alike.

Imagine not just understanding Mr. Brown’s home policy, but knowing that Mrs. Brown’s car renewal is due next month, their adult child has just purchased learner driver cover, and there’s a quote request pending for a new property. Suddenly, retention, cross-sell, and pricing decisions become far more powerful and far more personal.

Building Relationships, Not Just Records

Traditional customer data linking solutions are excellent at identifying and matching individuals across multiple data sources — a foundational step for risk management and fraud prevention. But the Percayso Policy Intelligence approach goes further, enabling insurers to:

  • Map the entire household footprint to understand coverage gaps or duplication across motor, home, and ancillary products.
  • Identify opportunities for growth, such as multi-policy discounts or protection bundles that reward loyalty and simplify cover.
  • Engage with empathy – tailoring communications based on the full household context rather than just a single policy view.
  • Get Alerted to key activity, such as a customer shopping around after they receive your renewal notification

In short, it turns disconnected policy data into an intelligent relationship network that can help you write better business and to write more it.

Turning Renewals into a Growth Engine

Renewals have long been a friction point for consumers; a process often driven by opaque pricing, limited context, and inconsistent communication. But the Single Household View changes the equation.

With Policy Intelligence, insurers can:

  • See renewal behaviour across a household if one family member starts shopping elsewhere, the system flags it as an early churn indicator.
  • Offer meaningful retention incentives such as multi-policy rewards or loyalty recognition for all members of the household.
  • Reprice and re-engage intelligently using the same enriched data at renewal as at quote.
  • Recognise the full potential value of the relationship, not just the margin on a single policy.

Rather than treating renewals as administrative tasks, the Single Household View turns them into moments of relationship-building,  transforming retention from reactive to proactive and in turn, driving sustainable, profitable growth.

From Fraud Prevention to Relationship Intelligence

While many providers position data linking purely as a fraud solution, Percayso sees it differently. Fraud detection is just the start. The true power of intelligent linking lies in enabling smarter pricing, deeper engagement, and more sustainable customer relationships.

By connecting the dots across a household, not just individuals, Policy Intelligence helps insurers:

  • Detect and prevent fraudulent behaviour across linked policies.
  • Identify “hidden matches” where risk or opportunity might otherwise be missed.
  • Drive growth through contextual, data-driven renewal strategies.

The Next Evolution in Insurance Intelligence

The Single Customer View was about seeing your customer clearly.
The Single Household View is about understanding them completely.

In a world where data is abundant but relationships are scarce, Policy Intelligence helps insurers reconnect with what really matters: people, families, and the trust that binds them.

That’s how renewals become opportunities and that’s how Percayso is redefining the future of insurance – one household at a time.

 

Get in touch to find out more: https://www.percayso-inform.com/lets-talk/