Meet Simon James – Executive Chairman & Founder, Percayso Inform
If you’ve ever sat in a meeting with Simon, you’ll know two things within the first five minutes.
One: he understands insurance data and intelligence at a level that makes most people quietly put their pen down and just listen.
Two: he’s going to make sure you understand it too. Whether that takes five minutes or fifty-five, Simon’s committed to the journey. The rest of us occasionally need a moment to catch up. Simon does not need that moment.
He founded Percayso Inform, asking one deceptively simple question: what if insurers could see what people actually declare across the whole market, not just the single quote in front of them?
That question turned into the Quote Lake, with millions of quotes every month, five lines of business, five years of history. It turned into Quote Intelligence, which spots the difference between someone shopping for a better deal and someone systematically gaming the system.
What makes Simon different from most founders in this space is that he didn’t just have the idea, he built the technology himself. The entity resolution, the matching algorithms, the data models. When Simon explains how it works, he’s not relaying what his dev team told him. He wrote it.
Fair warning: if you ask him how the matching algorithm works, clear your afternoon. He will take you through it at a level of detail that is genuinely brilliant and only slightly terrifying. The rest of us nod along, take notes, and Google things quietly afterwards.
The insurance market is full of people selling data and intelligence products they didn’t build and can’t explain. Simon is the opposite, and we’re proud to have him at the helm.
